Eidos also choreographed a custom stage presentation where fans could talk directly to Lara and ask her questions her voice actress Judith Gibbins was squirreled away backstage to answer the queries. This time model Nell McAndrew filled Lara’s boots for photoshoots and live appearances. Previews for Tomb Raider III took place again at E3 and ECTS. “It’s based on the rare video game that is well-suited for film adaptation, not only because of its thematic and visual richness, but also because it’s so strongly character and story oriented.” A pair of striking teaser posters were released long before an actress was cast, asking “Who is Lara Croft?” Following the movie’s 2001 release, there would be few left who couldn’t answer that question… “Tomb Raider is a high-energy, inventive and smart action-adventure project,” said Producers Lawrence Gordon and Lloyd Levin in an official release. March of 1998 saw the announcement that Paramount had acquired the worldwide film rights to Tomb Raider.
Rise of the tomb raider lara croft voice actress series#
sports drink brand Lucozade for a series of action-packed commercials, and starred in one of German band Die Ärzte’s music videos, taking it to the top of the music charts for eight weeks. Other products included a PlayStation memory card with Lara’s torso jutting out from the console, letting her save games with style. Each posed Lara within intriguing dioramas, and kicked off a long partnership with the toy company. Some top tier merchandise also made it through approvals, such a series of 9” figures from Playmates that became immediate fan favorites. “To name one of their brands of tulips after Lara which we thought was quite nice.” She confirms the tulip deal was approved and they were grown in Amsterdam. “And the second one was a tulip grower in Holland,” continued Swallow. “We’ve had two odd requests one of them was a racehorse owner asking whether he could call his racehorse after Lara, which we declined.” The concern being that the horse may fall at the first hurdle, a risk they didn’t want to take. “Eidos as a company is very, very protective over Lara so we’re very careful with the merchandise that we choose,” said Janet Swallow, VP of Licensing in GameTap’s Tomb Raider retrospective. Partnerships established in 1997 came to fruition in 1998 as merchandise requests continued to flood in. Lara’s expansion into the pop-culture consciousness continued to grow in her third year of life. As Lara returns to PS4, we look back at a key moment from the character’s past, as she takes her first steps towards Hollywood… The following is an excerpt from the upcoming 20 Years of Tomb Raider, the definitive guide to the franchise, digging deep into two decades of Lara Croft’s impact on pop culture.
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